VOLVO CE BUILDING TOMORROW PROJECT

LAUNCH KIT AND CONEXPO SIGNAGE

Role: Art Direction
Creative Team:
Travis Ludwig | Creative Director
Lincoln Decklever | Associate Creative Director
Kelsea Graham | Art Director, Designer
Tucker Vasey | Copywriter

The Building Tomorrow Project is a Volvo Construction Equipment initiative, dedicated to combating hunger, homelessness, climate change, and more. Dealers and customers alike are encouraged to bring a brighter future to those who need it most. The following is a launch kit sent to dealers at the initial start of The Building Tomorrow Project. The kit includes items representing the fight against hunger and homelessness (hence the food, water bottle, and blanket).

The following graphics were created for CONEXPO 2020 to promote the Building Tomorrow Project.