PELLA ECOMMERCE PROMO 

Role: Strategy, Design

Creative Team:
Lisa Braden | Creative Director
Kelsey Meyer | Art Director
Kelsea Graham | Designer
Amanda Godwin | Designer
Jill McClain | Copywriter

The ask: Support Pella’s corporate goal for commerce, and introduce a strategic framework designed to achieve a long-term or overall aim. In short: Connect Pella to the world of eCommerce by using purpose-driven SEO and personalized content. We did this by utilizing social commerce, retargeting ads, personalized emails and more.